Spotify Workouts

Assignment given by Grey Advertising in New York City

Spotify has launched an advertising campaign to get more Americans to work out. For free, users will receive seven one-hour sessions of Spotify Premium a week if they move! Participants can use their phone’s motion sensor, plug their phone into a treadmill, or use an Apple watch to have their movement tracked by the app. If the user doesn’t move enough, the trial will end and the user must restart.