Talbots: A Modern Classic

UX Design, Advertising, Art Direction

Programs: Adobe Xd, After Effects, Premiere Pro, Keynote

Assignment given by Digitas in NYC, In collaboration with Mike Johnson

A digital experience is necessary to bring Talbots back to relevance and reach a younger demographic. The Talbots Digital Experience is divided into areas of Modern and Classic. Classic focuses on e-commerce while Modern incorporates Talbots’s strong and personalized customer service into a digital space.

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Talbots: A Modern Classic

UX Design, Advertising, Art Direction

Programs: Adobe Xd, After Effects, Premiere Pro, Keynote

Assignment given by Digitas in NYC, In collaboration with Mike Johnson

View Case Study

View the Website

THE CLASSIC

The Classic section of the site is directed to shoppers who simply want to purchase clothes online. This portion of the site is a complete overhaul of Talbot’s currently cluttered and confusing site.

THE MODERN

After heavy research, we found that Talbots has a strong and unique customer service experience where employees work like personal stylists and mentors. Modern takes these unique qualities and places it into the digital realm. Here users can take style quizzes, receive personalized feeds of outfits, and set appointments with stylists to chat with online or meet in store.