Nate Widom
Graphic + UX Design
Hockessin Athletic Club (HAC)
Programs: Adobe InDesign, Photoshop, Illustrator
The Hockessin Athletic Club (HAC) is a health club with about 12,000 members in Hockessin, DE. I currently work as the club’s graphic designer and marketing assistant. One of my responsibilities is to create a diverse range of marketing for the many departments of the club, including membership, personal training, hot yoga, dance, martial arts, aquatic programs, and massage.
The marketing below is a few of the materials that I’ve made, encompassing print, digital, and social media.
Photography by Sasha Reddy
UI/UX + Web Design
HAC Website
HAC's old website was dated and plagued with issues, so why not make a new one? This was by far the biggest undertaking I've made in my career so far and it was a great learning experience.
Print DESIGN
HAC Classes
After looking at user data from HAC's new website, I found that users are very engaged with the descriptions of all of HAC's classes. Therefore, I made a brochure prospective and current members.
Print + digital design
Facial Launch
To launch the brand-new HAC Massage Center's facial services, I created a series of print, digital, and social media marketing.
Print + digital design
Personal Training
Marketing for HAC's personal training and nutrition services including brochures, post cards, and tv images shown throughout the club.
Print, Digital, Social Media
Refresh, Reignite, Reunite
July’s 2022's Refresh, Reignite, Reunite campaign marks the mid-year launch of HAC’s LesMills group fitness classes.
Print Design
HAC Black Card Membership
A redesign of HAC’s Black Card brochure, with the intention to highlight the Black Card perks such as unlimited hot yoga, chair massages, and community discounts.
Print Design
HAC Membership Brochure
A 2023 redesign of the membership brochure highlights the features and benefits of the club. Photography is used throughout showing members of all ages having fun!
Print + Digital advertising, Social Media
2023 First State Favorites
When HAC was nominated for the First State Favorites, we launched a public advertising campaign full of print and digital marketing.
